Alina Budonna - Digital Experience & Campaigns
Alina Budonna - Digital Experience & Campaigns
Services
UI / Digital Ads
Client
Alina Budonna Aesthetic Clinic
Alina Budonna Aesthetic Clinic
Web
Ads
Overview
A full digital transformation for a London-based aesthetic clinic, focused on trust, clarity, and conversion. The project combined a website redesign with a cohesive Meta advertising system, creating a unified patient journey from first discovery to appointment booking – grounded in clinical credibility and human experience.
A full digital transformation for a London-based aesthetic clinic, focused on trust, clarity, and conversion. The project combined a website redesign with a cohesive Meta advertising system, creating a unified patient journey from first discovery to appointment booking – grounded in clinical credibility and human experience.
Paid Acquisition // 1
Alongside the website, the brand was extended into paid acquisition through a series of Meta advertising concepts and campaign visuals. Each asset translated clinical expertise into calm, human, scroll-stopping messaging – supporting treatment awareness, seasonal moments, and sustained digital growth, while remaining consistent with both the website and in-clinic experience. Selected concepts were later adapted for live clinic promotions and industry events.
Alongside the website, the brand was extended into paid acquisition through a series of Meta advertising concepts and campaign visuals. Each asset translated clinical expertise into calm, human, scroll-stopping messaging – supporting treatment awareness, seasonal moments, and sustained digital growth, while remaining consistent with both the website and in-clinic experience. Selected concepts were later adapted for live clinic promotions and industry events.
Web // 2
Alina Budonna Aesthetic Clinic – Trust-Led Digital Platform
The website was reframed as a trust-led digital platform – balancing clinical authority with warmth, clarity, and restraint. Navigation, treatment pathways, and visual hierarchy were designed to guide patients from initial discovery to confident decision-making. Content, typography, and layout were shaped to feel credible and considered, reflecting the clinic’s expertise while remaining human and approachable. The result is a digital experience built around real patient behaviour, not surface-level aesthetics.
The website was reframed as a trust-led digital platform – balancing clinical authority with warmth, clarity, and restraint. Navigation, treatment pathways, and visual hierarchy were designed to guide patients from initial discovery to confident decision-making. Content, typography, and layout were shaped to feel credible and considered, reflecting the clinic’s expertise while remaining human and approachable. The result is a digital experience built around real patient behaviour, not surface-level aesthetics.
Application & Outcome
The new website now functions as a central touchpoint for the clinic – supporting patient confidence, improving clarity around treatments, and strengthening conversion across bookings and skincare sales. It positions the clinic as professional, established, and trustworthy, while remaining accessible to both new and returning patients.
The new website now functions as a central touchpoint for the clinic – supporting patient confidence, improving clarity around treatments, and strengthening conversion across bookings and skincare sales. It positions the clinic as professional, established, and trustworthy, while remaining accessible to both new and returning patients.
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