Clinical skincare / London
Dermoi
Paid · Landing · Ecommerce
A structural redesign system created to improve signal continuity across paid, landing and ecommerce environments.
The work focused on reducing fragmentation between campaign creative, product presentation, landing hierarchy, and visual reinforcement across touchpoints. The objective was not simply aesthetic consistency, but clearer reinforcement across performance environments.
Campaign creative, product pages and landing environments had been operating as disconnected surfaces. A unified visual and structural framework established recognition consistency across all digital touchpoints.
