Dermoi
Structural redesign across paid, landing, and ecommerce environments
A structural redesign system created to improve signal continuity across paid, landing, and ecommerce environments.
The work focused on reducing fragmentation between campaign creative, product presentation, landing hierarchy, and visual reinforcement across touchpoints.
The objective was not simply aesthetic consistency, but clearer reinforcement across performance environments.
01 — STRUCTURAL PROBLEM
Visual fragmentation across campaign environments
Campaign creative, product pages, and landing environments were operating as disconnected surfaces. The result was declining ad learning stability and rising cost per acquisition — not from poor creative, but from structural discontinuity between surfaces.
02 — SIGNAL SYSTEM
Unified recognition architecture
A visual and structural framework was established that governed how product, campaign, and landing elements related to one another — ensuring recognition accumulated rather than reset with each new campaign.
