Creative that Moves. Design that Performs. Alchemy of Design blends beauty and strategy into scalable content systems - from brand identity to paid campaigns
Previously known as **Studio Ivy One**, Alchemy of Design continues the same vision - now with a refined name and a sharper focus on creative systems that drive growth.
Creative that Moves. Design that Performs. Alchemy of Design blends beauty and strategy into scalable content systems - from brand identity to paid campaigns
creative systems that drive growth
Creative that Moves. Design that Performs. Alchemy of Design blends beauty and strategy into scalable content systems - from brand identity to paid campaigns
creative systems that drive growth
Branding
UX UI
Digital Experience Design
Interactive & No-Code Development
Design that Converts
Content that Scales
Let’s build your brand
Book a call
Rooted in strategy. Refined in style.
Branding
UX UI
Digital Experience Design
Interactive & No-Code Development
Design that Converts
Content that Scales
Let’s build your brand
Book a call
Rooted in strategy. Refined in style.
Projects 2024 - 2025
Project Highlights
2024-2025
Framer (development), Figma (UX/UI design)
2024-2025
2024-2025
2025
Dermoi – Ad Creative & Product Photography Execution
2025
2025
2025
Virgin Experience – Digital Campaign Design & Content
2025
2025
2020-2024
Developing complementary products
2020-2024
2020-2024
2024
Science meets skin. A clean digital space for clinical beauty.
2024
2024
2024-2025
Branding · UX/UI Design · Email Marketing
2024-2025
2024-2025
Selected Clients
About me
Design for Earth, Not Mars.
In a world tired of escapism, I design for what’s real. For thoughtful brands, strong stories, and grounded experiences that connect and convert.
🖤 Before ALCHEMY OF DESIGN
Before launching Alchemy of Design, I worked with design studios, in-house teams, and independent brands across fashion, lifestyle, and wellness - creating campaigns, packaging, and branded content that helped ideas grow. My clients have included: Chelsea Peers, Dermoi, Virgin Media, Avian Environmental, and emerging beauty and skincare startups across the UK and EU. That journey shaped my creative lens: clean, emotional, strategic, and always rooted in story. It’s the foundation I bring into every project - now paired with a sharper focus on scalable content systems and high-performing design.
Before launching Alchemy of Design, I worked with design studios, in-house teams, and independent brands across fashion, lifestyle, and wellness - creating campaigns, packaging, and branded content that helped ideas grow. My clients have included: Chelsea Peers, Dermoi, Virgin Media, Avian Environmental, and emerging beauty and skincare startups across the UK and EU. That journey shaped my creative lens: clean, emotional, strategic, and always rooted in story. It’s the foundation I bring into every project - now paired with a sharper focus on scalable content systems and high-performing design.
Services
No Escape. Just Evolution.
Branding, UX/UI, and performance design - built for clarity, conversion, and momentum.
I help beauty and lifestyle brands launch strong, scalable content systems that connect and grow
01
Build Strong Brands
Branding with clarity, character, and staying power - from strategy to visuals, designed to connect and scale
Brand Strategy
Logo Design
Visual Identity
Style Kits
01
Build Strong Brands
Branding with clarity, character, and staying power - from strategy to visuals, designed to connect and scale
Brand Strategy
Logo Design
Visual Identity
Style Kits
01
Build Strong Brands
Branding with clarity, character, and staying power - from strategy to visuals, designed to connect and scale
Brand Strategy
Logo Design
Visual Identity
Style Kits
02
Design That Converts
High-impact design for web, email, and paid ads - from landing pages to ecommerce. Designed to perform, built to grow
Landing Pages
Corporate Websites
E-Commerce
Conversion Kits
02
Design That Converts
High-impact design for web, email, and paid ads - from landing pages to ecommerce. Designed to perform, built to grow
Landing Pages
Corporate Websites
E-Commerce
Conversion Kits
02
Design That Converts
High-impact design for web, email, and paid ads - from landing pages to ecommerce. Designed to perform, built to grow
Landing Pages
Corporate Websites
E-Commerce
Conversion Kits
03
Fast, Flexible Web Builds
Framer-first, no-code websites that are scalable, elegant, and built for launch. Speed + story, without compromise.
Framer
Webflow
Custom UX Layouts
Shopify-Ready
03
Fast, Flexible Web Builds
Framer-first, no-code websites that are scalable, elegant, and built for launch. Speed + story, without compromise.
Framer
Webflow
Custom UX Layouts
Shopify-Ready
03
Fast, Flexible Web Builds
Framer-first, no-code websites that are scalable, elegant, and built for launch. Speed + story, without compromise.
Framer
Webflow
Custom UX Layouts
Shopify-Ready
04
Smart UX + Motion Design
UX systems and micro-interactions with intention. Designed for clarity, energy, and ease.
Interactive Platforms
Motion Ads
App Design
Scroll Experiences
04
Smart UX + Motion Design
UX systems and micro-interactions with intention. Designed for clarity, energy, and ease.
Interactive Platforms
Motion Ads
App Design
Scroll Experiences
04
Smart UX + Motion Design
UX systems and micro-interactions with intention. Designed for clarity, energy, and ease.
Interactive Platforms
Motion Ads
App Design
Scroll Experiences
Sectors
Sports
Fashion
Social Media
Beauty
Web 3
Entertainment
Current stack
Figma
Framer
Webflow
Notion
Slack
Adobe Beta
Adobe Creative Suite
Cinema 4D
PremierPro
AfterEffects
100+ clients → From startups to global names
Studio-built design → Strategic, personal, and built to last
10+ industries
100+ clients → From startups to global names
Studio-built design → Strategic, personal, and built to last
10+ industries
Process
From Spark to Strength
in 3 Moves
Quick, powerful, and built for scale.
From concept to execution, my process turns creative ideas into clear, growth-ready systems - with speed, clarity, and zero fluff.
01
Discovery
3-5 days
Vision Mapping
Define your purpose, audience, and long-term value.
Insight Scan
Spot patterns, trends, and what really drives your users.
Direction Setting
Establish a focused strategy and creative north star.
Discovery
3-5 days
Vision Mapping
Define your purpose, audience, and long-term value.
Insight Scan
Spot patterns, trends, and what really drives your users.
Direction Setting
Establish a focused strategy and creative north star.
02
Concept Development
1 week
Creative Exploration
Find the brand’s voice. Push boundaries with intention.
Sketch & Build
Turn insights into smart layouts, visuals, and content frameworks
Sharpen & Refine
Rapid iteration - feedback, test, improve.
Concept Development
1 week
Creative Exploration
Find the brand’s voice. Push boundaries with intention.
Sketch & Build
Turn insights into smart layouts, visuals, and content frameworks
Sharpen & Refine
Rapid iteration - feedback, test, improve.
03
Execution
2 weeks
Final Design
High-quality visuals, production-ready and aligned with your goals.
Style Guide
A clear system of rules for type, color, motion, and scalability.
Handoff
Everything prepped for launch or development - no mess, no guesswork.
Execution
2 weeks
Final Design
High-quality visuals, production-ready and aligned with your goals.
Style Guide
A clear system of rules for type, color, motion, and scalability.
Handoff
Everything prepped for launch or development - no mess, no guesswork.
launch
launch
Ready to move from spark to strategy? See what my clients say about working together.
Testimonials
What My Clients Say
Exceeded my expectations! Her creativity and expertise transformed my brand’s visual identity with stunning designs that perfectly captured my vision. She was professional, detail-oriented, and made the process seamless.Highly recommended!
Andrew Borek
Director - Kensington Lets
Iva has helped me in my campaigns to become a local councillor and in promoting events for my old alumni Oriel college Oxford and for oriental food importer, Chuanglee.
Michael Paterson
Local Councillor
We've worked with Iva for four years, and she consistently delivers creativity, professionalism, and dedication. She transforms ideas into compelling visuals that align perfectly with our brand. A true talent - highly recommended!
Norbert Adam
Director -Personalised Gifts LTD
Excellent creativity and bespoke service
Wayne Davis
Director-Avian Environmental UK
Launched a visually compelling ad campaign that drove a 40% increase in conversions.
🔹 Campaign & Digital Ads →
Aesthetics Clinic, Knightsbridge
Created an intuitive, high-converting website that improved user experience and boosted online sales.
🔹 E-Commerce UX/UI →
Beauty Brand - Dermoi
"An integral part of our design process, they seamlessly worked with various teams and stakeholders, ensuring smooth project execution. Creativity, clarity, and precision were brought to each task, always going the extra mile to ensure quality outcomes."
Nia Johnson
Product Manager, Nava
"An extraordinary ability to listen and turn abstract ideas into stunning, user-centered designs was evident throughout our project. Their adaptability and innovative thinking consistently produced results that exceeded expectations."
Ravi Singh
Zephyr Innovations
"The project ran incredibly smoothly, thanks to their excellent communication skills and creative mindset. Designs delivered were perfectly aligned with our goals, proving to be a reliable partner throughout the project."
Sofia Kim
Zephyr Innovations
"Their creativity and problem-solving skills added immense value to our project. They have an impressive ability to adapt, taking feedback from different teams and translating it into designs that perfectly captured what we needed, often exceeding expectations."
Diego Rivera
Zephyr Innovations
"Keen eye for detail and innovative approach consistently impressed our team. There was a quick understanding of our vision, bringing it to life with creative solutions that went beyond our expectations."
Maya Lopez
Product Manager, Tech Innovations
"The work produced speaks for itself. Combining artistic flair with a solid understanding of user needs, they created designs that are both beautiful and functional. Their collaborative approach and openness to feedback made them a valuable asset to the team."
Liam O'Connor
Product Manager, Acme
FAQ
The Details
Still have questions? Let's connect and get clarity.
Do you offer consultations?
Do you offer consultations?
How do you price your work?
How do you price your work?
How often will we communicate during the project?
How often will we communicate during the project?
Do you offer ongoing support after a project is complete?
Do you offer ongoing support after a project is complete?
What if I'm not satisfied with the result?
What if I'm not satisfied with the result?
How long does a typical project take?
How long does a typical project take?
Can you work with existing brand materials?
Can you work with existing brand materials?
NEWSLETTER
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