2025
Ad Creative & Product Photography
Services
Dermoi – Ad Creative & Product Photography Execution
Client
Dermoi
Dermoi – Ad Creative & Product Photography Execution
Photography
B2C
Overview
Scope: Performance-focused ad content and high-quality stills for Meta & YouTube campaigns Services Provided: Art direction, product photography, video editing, motion design, creative strategy Tools: Adobe Premiere Pro, After Effects, Figma, DSLR Photography, Framer, Meta Ads Manager Studio Ivy One was tasked with delivering a cohesive suite of visual assets to support Dermoi’s paid media growth strategy. The deliverables focused on enhancing click-through rate (CTR), retention, and conversion performance across paid platforms.
PHOTOGRAPHY //
Product Photography & Ad Creation
Produced UGC-style testimonial videos using voiceovers and on-screen overlays Crafted problem/solution ad flows featuring customer pain points + product benefits Integrated real product shots with smooth zooms, testimonial quotes, and brand CTAs Developed animated elements (e.g., text pop-ups, scrolls) to enhance engagement Ensured brand alignment with Dermoi’s visual system: Playfair/Slate fonts, neutral palettes, clean spatial rhythm Outcome: Creative assets supported a targeted ad spend strategy aimed at +15% MoM PPC revenue growth Optimized for A/B testing across different audience segments Positioned Dermoi as a premium, science-led skincare destination
META
Ad Creation (Meta + YouTube)
Produced UGC-style testimonial videos using voiceovers and on-screen overlays Crafted problem/solution ad flows featuring customer pain points + product benefits Integrated real product shots with smooth zooms, testimonial quotes, and brand CTAs Developed animated elements (e.g., text pop-ups, scrolls) to enhance engagement Ensured brand alignment with Dermoi’s visual system: Playfair/Slate fonts, neutral palettes, clean spatial rhythm Outcome: Creative assets supported a targeted ad spend strategy aimed at +15% MoM PPC revenue growth Optimized for A/B testing across different audience segments Positioned Dermoi as a premium, science-led skincare destination
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