Aesthetic clinic / London
Alina Budonna
Website · Campaign · Service journeys
A conversion-focused restructuring of a luxury aesthetics clinic operating across treatments, campaigns and high-intent service journeys.
The project focused on simplifying treatment hierarchy and clarifying conversion pathways across the website experience. Structural changes included clearer treatment prioritisation, reduced decision friction, improved message sequencing, and stronger alignment between campaign entry points and landing structure.
Following the restructuring, the clinic experienced a measurable increase in conversion performance.
