Wellness / Reflexology / Wimbledon
Reflex & Unwind
Website rebuild · Information hierarchy · Structured data
A full website rebuild for a Wimbledon reflexology practice — making Anna's expertise as legible to search systems as it is to the people who find her.
Anna had years of expertise as a reflexologist, but the website did not clearly communicate her services. Treatments, pricing, and information competed for attention — making it harder for visitors and AI systems to understand what she offered.
The work focused on building two parallel architectures: a clear visitor-facing hierarchy, and a structured semantic layer — schema.org entities, canonical signals, and local service architecture for Wimbledon SW19 and SW20.
The result is a website that reflects the same clarity Anna brings to her practice.